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How to Photograph Cosmetics and Skincare Products

Beauty products sell on texture, colour accuracy and aspiration. Packaging is often glossy, so lighting matters.

Simple setup you can do at home

  • A window with indirect daylight (no direct sun) or two inexpensive LED panels.
  • A sheet of white foam board or paper as a backdrop and a second one as a reflector.
  • Your phone on a small tripod; turn off the flash and use the main (1×) lens.
  • Clean the product and remove dust, fingerprints and loose threads before shooting.

Glossy packaging

  • Diffuse your light through a white sheet or curtain.
  • Angle the product slightly so reflections fall off the label.
  • Wipe away fingerprints with a microfibre cloth.

Shots that sell

  • Clean packshot on white
  • Texture swatch on skin or glass
  • Ingredient / label close-up
  • Bathroom or vanity lifestyle scene
  • Set or bundle laid out together

FAQ

How do I show product texture?

Photograph a swatch on clean glass or skin in soft side light, which reveals texture and shine.

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