Walmart Marketplace Image Requirements 2026: Main Image & Background

Walmart's main image rules are close to Amazon's, with one notable difference: the product should not touch the edge of the frame — Walmart asks for a small white border around it.

Last reviewed November 2026. Platforms update their rules — always confirm in the official seller help center.

Walmart image specs at a glance

Main image background	Seamless white — RGB 255, 255, 255
Framing	Product must not touch the frame edge (≈2.5% white border)
Shape	Square (1:1)
Safe size	2000 × 2000 px
Formats	JPEG, PNG

Resize your photo for Walmart — free

Drop a photo and download it at the right size. Runs in your browser.

Fit

Marketplaces

“Pad on white” keeps your photo's own background. For a true pure-white Amazon main image or AI lifestyle scenes, use the ListingShot studio.

Main image checklist

Front-facing view of the product only.
No text, logos, watermarks or promotional badges.
Leave a thin white margin on all sides.
Accurate colour — the item buyers receive must match.

Additional images

Use additional slots for alternate angles, lifestyle, scale and detail shots. Keep them square and high resolution for zoom.

FAQ

What background does Walmart require?

The main image needs a seamless white background (RGB 255,255,255) with a small white border around the product.

What size should Walmart images be?

Square images around 2000×2000 px are a safe standard that satisfies zoom and quality checks.

Get every marketplace image in one click

Upload one phone photo. ListingShot removes the background, creates lifestyle scenes and exports every size Amazon, Etsy, eBay, Shopify, Walmart and TikTok Shop need.

Try 3 products free