ListingShot

Instagram Product Photo Size 2026: Feed Post, Story & Shop Dimensions

Portrait 4:5 posts take up the most space in the feed, and stories are full-screen 9:16. Exporting your product shots in both formats keeps them sharp and uncropped.

Last reviewed November 2026. Platforms update their rules — always confirm in the official seller help center.

Instagram image specs at a glance

Feed post1080 × 1350 px (4:5 portrait)
Square post1080 × 1080 px
Story / Reel1080 × 1920 px (9:16)
FormatsJPG, PNG

Resize your photo for Instagram — free

Drop a photo and download it at the right size. Runs in your browser.

Fit

Marketplaces

“Pad on white” keeps your photo's own background. For a true pure-white Amazon main image or AI lifestyle scenes, use the ListingShot studio.

Framing tips

  • Keep important details away from the top and bottom 250 px of stories, where the interface overlays.
  • Lifestyle scenes outperform plain white backgrounds on Instagram.
  • Use the same scene style across posts for a consistent brand grid.

FAQ

What is the best Instagram size for product photos?

1080×1350 px (4:5) for feed posts and 1080×1920 px for stories and reels.

Get every marketplace image in one click

Upload one phone photo. ListingShot removes the background, creates lifestyle scenes and exports every size Amazon, Etsy, eBay, Shopify, Walmart and TikTok Shop need.

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